Coming up with marketing ideas isn't easy for many people I've coached. If there isn't a listing or open house to promote it can be a struggle to find inspiration for marketing campaigns that provide a consistent flow of new leads.

That's because the supply of listing information, and of Realtors who are eager for new clients is outpacing the demand.

While many still fight that reality and run advertising only when they get a listing, others see opportunity. Some agents are even learning how to control the demand!

If the majority of your marketing is focused on listings, you're hiding behind them and focused on the supply. When you are willing to try new things and get out in front of the listing, you can learn to control the demand and unlock previously hidden business.

And that's what I teach you in this week's video!