When you have a listing to promote, creating a marketing message is pretty dang easy, isn't it?

Beyond that, many people struggle to find their own voice and express it through marketing.

I know this because it's one of the most common topics that comes up in coaching. You can also just look around and see a lack of original marketing inspiration everywhere.

But if you want to find your own voice, looking around at others probably isn't the best idea. Check out this week's message to see why and to learn a way to unlock your unique point of view.